Message and Method
Last week, I wrote about running a “cliff inventory,” a simple process that helps you cut through the noise and get clarity on what’s really happening in your market. You pull active listings from the MLS, group them by price point, and look for the drop-off in inventory. That drop-off is your cliff — the […]
The Inventory Cliff
Lately, I’ve been hearing a lot of the same thing from clients:“The market’s weird.”“Stuff isn’t moving the way it used to.”“I’m not sure what to say to sellers anymore.” There’s a kind of unease floating around — like we all know something’s shifted, but no one’s quite sure where the fault line is. And when […]
What Are You Feeding Your Brain?
Fear, anger, and hate are the three things that make posts blow up on social media.
Let that sink in. The most viral content—the stuff that spreads the fastest, gets the most engagement, and keeps people glued to their screens—is designed to provoke fear, anger, or hate.
And that’s not an accident.
How to Handle Team Conflict Without Losing Your Mind (Or Your Team)
If you worked with me last year, you already know—I went deep into Jerry Colonna’s work. His book Reboot wrecked me in the best way possible. I read it slowly, chewed on it, sat with it, and let it change how I think about leadership. And in that deep dive, I came across something else […]
The Hidden Gaps in Your Pipeline (and How to Fix Them)
If your pipeline looks full but deals aren’t closing, your problem probably isn’t lead flow—it’s leads getting stuck somewhere along the way. Most agents assume they need more leads, but in reality, they need to convert the ones they already have.
Managing Money for Real Estate Agents: The Four Keys to Financial Success
Most agents are great at making money but terrible at keeping it. Real estate is built on inconsistent income, self-employment taxes, and no built-in financial structure—a dangerous combo if you’re not intentional about managing your money. If you want real financial freedom (not just an Instagram-worthy lifestyle), you need systems that work in any market. […]
For Fast-Acting Relief, Try Slowing Down
We live in a world that rewards speed. Hustle harder. Move faster. Respond immediately. Scale yesterday. And yet, as Lily Tomlin so perfectly put it:“For fast-acting relief, try slowing down.” Counterintuitive? Maybe. But if you take a hard look at the chaos in your business—or even in your personal life—you might realize that your constant […]
Zooming In and Out: The Leader’s Microscope
Leadership is a constant exercise in perspective. You have to be able to zoom in—getting granular, analyzing the daily execution, spotting inefficiencies, and understanding the inner workings of your team. But you also have to zoom out—looking at the bigger picture, identifying trends, evaluating long-term progress, and making strategic decisions. If you don’t toggle between […]
The 80/20 of Lead Generation: Where to Focus Your Time for Maximum ROI
Most agents and business owners are busy with lead generation—but busy doesn’t always mean effective. If you feel like you’re constantly grinding but your results don’t reflect your effort, there’s a good chance you’re spending way too much time on the wrong things. Enter the 80/20 Rule—also known as the Pareto Principle. Eighty percent of […]
How to Stop the Feast-or-Famine Cycle in Real Estate
Real estate is full of highs and lows, but nothing messes with your head (or your bank account) quite like the feast-or-famine cycle. One month, you’re flush with cash, feeling unstoppable. A few months later, you’re staring at an empty pipeline, refreshing your email like a lunatic, waiting for a new deal to magically appear. […]